Does this sound like you?

• You’re a highly motivated and passionate senior marketer who likes to push boundaries in how brands are activated in market and how new product innovations are launched & executed
• You would love the challenge of finding creative ways to accelerate brand and business growth in what is already most successful markets in the world for The Coca-Cola Company
• You enjoy collaborating with diverse, multi-cultural talented marketers across our global marketing network to execute never been done before brand ideas
• You’re a master brand storyteller who can rally various stakeholders across all levels of the organization towards raising the levels of brand campaign and activation execution and brand performance
• You don’t care where ideas come from but you find fulfilment in turning those ideas from good to great through brilliant activations and executions
• You thrive in a dynamic, fast paced challenging environment; you can simplify and provide clarity in situations that are ‘grey’

KEY WORKING PARAMETERS
Focus, Scope, & Impact:

• The Senior Manager, Frontline Marketing will:
  • Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.
  • Work closely with regional category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
  • Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities
  • Actively work on regional market development to ensure the right implementation of projects.
  • Work with local marketing activations team to manage brand activation & Integration at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
  • Lead transcreation, localization and real-time amplification of campaigns within the region, working directly with agencies partners across ATL & BTL.
  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.

Experience required:

• Significant marketing and leadership experience (8-10 years)
• Direct experience with marketing activation
• Business, commercial, and financial acumen
• Experience working with external partners (i.e. distributors, bottlers and customers) is preferred
• Experience working in cross-functional incl. key account teams and cross-geographical teams.

Skills:
Leadership; Media Planning; Creative Process; Consumer Segmentation; Analytical Thinking; Competitive Assessments; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.