• You’re a leader: You can connect with and motivate team members.

• You’re organised: You pay attention to detail and have a first-time-right mentality but are pragmatic when required.

• You’re knowledgeable: You have experience with international running and an active interest in new developments.

• You’re strong-willed. You thrive when presented with problem-solving opportunities.

• You’re thorough. You pride yourself on your accurate and careful approach.

• Lead and manage a cross-functional team, including product marketing, digital marketing, trade marketing, Public Relations, and sports marketing.

• Build a strong and engaged team that takes ownership of results.

• Own, develop, and execute the Category Strategy for Running.

• Collaborate with Finance and key stakeholders to monitor strategic KPIs, as well as set seasonal and annual targets.

• Prioritise existing business opportunities and identify new growth opportunities to drive profitable expansion.

• Define processes and establish ways of working to enhance operational efficiency.

• Serve as an active member of the EMEA Category Management Team.

• Own, plan, and monitor the Central Running Marketing Budget, working closely with the Activation Director to allocate budgets across local markets.

• Define and shape the Running Media Strategy with the Digital Enablement department and local markets.

• Develop and enhance integrated marketing toolkits that drive market share growth.

• Work closely with the Global Marketing team to ensure alignment of marketing toolkits and campaigns with the European market.

• Inspire local sales and marketing teams during bi-annual Go-to-Market conferences.

• Collaborate closely with Sports Marketing to effectively leverage athletes, teams, federations, and events.

• Ensure the right product, assortment, and marketing mix are in place to drive both business and brand metrics.

• Work closely with the Global Category and ACC teams to develop a pipeline of insight-driven product innovations.

• Develop seasonal product assortments for Professional Running footwear and apparel (Running and Training).

• Build strong relationships and communicate effectively with ASICS HQ in Japan, AAC in Boston, and local markets.

• More than a decade of marketing and product experience, ideally within the consumer goods industry.

• Proven track record of delivering outstanding results, driving both brand growth and business performance.

• A compelling storyteller, able to engage and excite internal teams and external stakeholders about the Running category.

• Strong verbal and written communication skills, able to articulate ideas clearly and persuasively.

• Deep industry network and extensive knowledge of the market landscape.

• Sport enthusiast with a passion for running.

• Free fitness and 60% off sports membership. We will reimburse you for keeping a sound mind and body.

• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.

• Runkeeper Go™ app. Free premium subscription to our running app.

• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp sessions.

• Open Up Access. A platform that offers professional psychological and medical assistance as well as meditation classes.

• Free running club. Join our beginners or intermediate groups for a weekly running session.