Hong Kong Job Openings
Hong Kong Productivity Council
Senior Manager, Marketing and CRM
December 2, 2024
- Creativity in new ideas and future focus vision.
- Collaboration with colleagues and the community at large.
- Work Smart, Play Smart!
- Develop and execute comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and retention.
- Oversee the management and optimization of our CRM system to ensure effective customer segmentation, lead generation, and personalized marketing communications.
- Collaborate with cross-functional teams to design and enhance user interfaces (UI) and user experiences (UX) across various digital platforms.
- Utilize marketing data analytics to track campaign performance, customer insights, and ROI, and provide actionable recommendations for continuous improvement.
- Lead and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative work environment.
- Manage and execute digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive engagement and conversions.
- Coordinate and execute events marketing strategies, including trade shows, conferences, and webinars, to enhance brand visibility and generate leads.
- Stay up-to-date with industry trends and emerging technologies in marketing, CRM, and digital platforms, and identify opportunities to leverage them for business growth.
- Work closely with external agencies, vendors, and partners to ensure effective execution of marketing campaigns and initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plus.
- Proven experience as a Senior Manager or similar role in marketing, CRM, or related fields.
- Strong expertise in UI/UX principles and best practices, with the ability to translate requirements into effective digital experiences.
- Extensive knowledge of CRM systems, preferably Hub Spot, and experience in managing customer databases, segmentation, and automation workflows.
- Proficiency in marketing data analytics, including the ability to analyze and interpret data, generate insights, and develop data-driven strategies.
- Solid understanding of digital marketing channels, such as SEO, SEM, email marketing, social media, and content marketing.
- Experience in planning and executing successful events marketing campaigns and managing event logistics.
- Excellent leadership and team management skills, with the ability to inspire and motivate team members.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external stakeholders.
- Results-oriented mindset with a focus on driving business growth and achieving marketing objectives.
- Knowledge of the latest marketing trends, technologies, and best practices.
- Candidate with less experience may be considered the role of Manager, Marketing and CRM
- Exciting new technology development (e.g. Io T, 5G, Lo RA, AI etc.) to actualize your creative ideas
- Opportunities to work with our innovative and vibrant talents
- Embracing work flexibility (including Flexi-work hour)
- Dynamic and energetic culture with smart outfits & sport shoes
- Academic training scholarship to take your career up a notch
- MPF Top-up & dental benefit
- Medical benefits from Day-1 with extended coverage to dependent(s)
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