Description

Key Responsibilities

• Plan, optimise, and execute customer engagement initiatives across email, push notifications, and in-app messaging, using automation, custom audiences, and tailored programs throughout various customer lifecycle stages.
• Create and implement new use cases, designing automated and dynamic campaigns driven by data insights to boost engagement and increase customer lifetime value.
• Develop and execute a test-and-learn strategy to continually enhance communication effectiveness across different channels and marketing programs.
• Track and analyse CRM campaign performance, working closely with data and analytics teams to improve customer engagement and loyalty through data-driven insights.
• Collaborate with Marketing, Product and Editorial teams to develop and support cross-channel initiatives that align with overall goals.
• Partner with the Product team to enhance the customer journey, ensuring seamless and engaging experiences across the platform.
• Coordinate with the Regional Marketing team to localise campaigns, ensuring they are relevant and tailored to meet the specific needs of each market.

Skills, Knowledge and Expertise

• Experience with CRM, retention marketing, lifecycle marketing, digital marketing, or similar field preferably from a B2C subscription-oriented business.
• Excellent understanding of email, push notification and In-app notifications.
• Hands-on experience with marketing automation tools (e.g., Braze or similar).
• Strong analytical skills and comfort with Excel, web analytics tools, etc.
• Expertise in audience targeting/segmentation, A/B testing, and optimisation for conversion and engagement.
• Ability to manage multiple projects and deliver strategic and tactical results.
• Enjoys collaborating across teams and holds excellent teamwork skills.
• Attention to details and process-oriented.
• Creative thinker with the ability to propose innovative solutions.
• Must be fluent in English and with excellent oral and writing skills.

About Sky Showtime

Our hiring process

Stage 1: Applied
Stage 2: Review
Stage 3: Interview
Stage 4: Hired