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The China DSOTYKTU AMD is responsible for SOTYKTU Ps O and Ps A indication. The position will report directly to the Immunology Franchise Lead and will work in close collaboration with cross-functional matrix including sales, medical, and access teams as well as worldwide leadership. In this role, the SOTYKTU AMD will Lead SOTYKTU Ps O brand strategy execution and drive the performance, and develop Ps A pre-launch and launch strategy development and execution:

• Coordinate launch readiness and activities across functions
• Shapes Market Research design by identifying key questions to ensure research informs business objectives
• Engages in rigorous data analysis to support insights generation and identify current trends, challenges (including competitors) and opportunities in the therapeutic area
• Uses a broad set of channels ( e.g. surveys, field visits, KOL relationships) to gather deep customer insights to gain holistic understanding of the patient journey and what motivates and drivers customer behavior
• Identifies opportunities to impact behavior objectives upstream and downstream of brand choice, including treatment and class, to achieve business objective
• Develops brand strategy including positioning & marketing messages and communication materials that are consistent with the product label, positioning and product strategy
• Directly develops components of the creative campaign and brand hallmarks consistent with the product's positioning and core differentiated benefits
• Identifies key future customer needs (3-5 years) that can be addressed in alignment with the product strategy
• Works effectively with internal partners to develop and gain alignment of Functional Plan
• Leverages customer insights and utilize ROI analysis to identify optimal mix of traditional and innovative tactics, channels, and levers (Channel Mix Optimization) to deliver customer's desired experience
• Adapts the global brand guidelines and messages to the local value drivers and regulatory environment
• Monitors brand performance with the respect to the external environment , competitive trends, and customer needs, and quickly adapts the strategies and tactical plans to increase brand performance
• Identifies and understands key drivers which will impact magnitude and timing 'of resource needs across the life cycle (Lifecycle Resources Allocation)
• States key assumptions, anticipates and quantifies risks and opportunities to the financial projection
• Leads the development of scenarios to anticipate and plan for competitive response, ensuring a consistent set of contingency strategies and functional plans across entire product strategy (and/or product portfolio)

Qualifications:

• Bachelor's degree in Business or Science required, with MBA or other Advanced Degree Preferred
• Minimum of 7 years of marketing experience, with the experience of launching and commercialization of a product in market
• Proven track record demonstrating breadth and depth across strategy & marketing competencies; including contribution to strategic planning & execution of key deliverables
• Experience in mobilizing matrix team members, embracing teamwork, and project management within a cross-functional environment
• Strong interpersonal and communication skills including the ability to effectively and efficiently drive performance are required
• Ability to create a winning culture by motivating and enabling collaboration in the team to achieve key objectives in a complex and evolving market
• Dermatology experience preferred, but not required
• Fluent in English and Chinese, both written and oral

Leading a Team(will be evolved along with launch prepration):

• Manages & optimizes Human Resources according to individual capabilities. Unleashes team members' potential and creativity to achieve optimal performance while in compliance with Company's code of business conduct and appropriate SOPs.
• Is responsible for the team's results and compliance attitude and behaviors.
• Creates a high morale and winning culture in the team by building mechanism to fully motivate and recognize team members. Defines a clear picture of own work and develop a plan to get the team there.
• Holds team members accountable for driving individual and team performance, encourages innovation. Extends trust and provides autonomy for team members to own their work.
• Establishes a common team value and mindset create a sense of belonging in the team and leverage the diversity of the team. Treats direct reports equitable and act fairly. Is open to get and give constructive & candied feedback to any employee in the team & organization
• Builds a team culture of documenting information properly, managing knowledge & learning timely and appropriately with the information accessed when required. Professionally keeps confidential information following BMS guidelines and policies. Hold accountability for the appropriate information flow within his/her department, function, organization.
• Builds up professional team image internally and externally which reflects the company culture and vision to customers or stakeholders. Leads and coach team to contribute proactively to enhance the company image.

Leading Compliance & Integrity Culture

• Embrace BMS culture of integrity and strictly adhere to BMS policy, BMS White Book and Standards of Business Conduct &Ethics.
• On a consistent (i.e., weekly or bi-weekly) basis, speaks with the team about the importance of compliance and integrity, and creates pride in BMS's commitment to compliance;
• On a quarterly basis, provides compliance training to the team; answer the team's compliance questions, or refers them to an appropriate resource if s/he doesn't know the answer;
• Actively monitors the team members to prevent non-compliant behavior and looks into details before approving any expenses
• Provides constructive suggestions to improve the BMS China compliance program
• Is a compliance role model and leads by example.
• Takes accountability to own organized events and provides adequate documentations. If organizes any event, must comply with all company policy and makes sure all activities are closed within 90 days after the event date. If subordinates are responsible for organizing events, must monitor the responsible person close PO's within 90 days after the event date.
• Is Compliant with the norms of the business communication, ethics, subordination, regulations of the confidentiality.

Leading Self:

• Proactively obtains and innovatively refines the information including external market trends and the internal rules and regulations, internal procedures, messages, goals and vision of the management of the organization and shares relevant information with the team and colleagues timely to achieve company goal.
• Timely performs tasks, orders and instructions of the manager.
• Escalates / Reports to the manager of the department or function about all the challenges and shortcomings within Employee's power and competency.
• Proposes motions for the work development related to the Role.

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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