• Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
• Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
• Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
• Input to the country OP plan
• Interface with WWT to gain support
• Prepare report for global & country level internal communication

• Portfolio (or big strategic brand) budget planning and control
• Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and support P&L analy

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to “One Pfizer”
• Builds effective teams

• Marketing , Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
• Exceptional prioritization –among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency

Marketing and Market Research #LI-PFE