China Job Openings
Bayer
Associate Director, E commerce
December 2, 2024
Associate Director, E commerce
- Marketing strategy development: to analyze pharmaceutical online business, including key player’s trend; to formulate annual digital marketing strategy for the product portfolio, and coordinate and manage the marketing investment to meet the business and financial target.
- Penetration plan: to conduct insight analysis on online target groups and formulate multi-channel crowd penetration plan；to apply different marketing mixes and communication tools/platforms to enhance the target group's awareness of the category or brand and meet their unmet needs.
- Manage and generate online content: Based on user insights, generate compliant educational content for HCP and users, and deliver it to target groups through precise marketing way.
- Develop new business models: Based on the market strategy, integrate internal and external resources to develop new marketing models, establish an ecological cooperation circle by cross-border, cross-industry, etc.；to provide users with a better experience and additional value, in order to improve the marketing efficiency or expand the scale of users.
- Manage the e-commerce business: to undertake the business targets of key e-commerce business line, develop marketing growth plan and manage the annual business budget to drive continuous business growth and reach financial targets. (Depending on the candidate's experience, he/she can manage one of the business lines of Ali, JD or O2O)
- Education: Bachelor degree or above in marketing, mass communication, digital communication or related field, MBA preferred
- Experience: More than 5 years of e-commerce marketing experience in pharmaceutical or healthcare products；more than 5 years of practical experience in brand marketing management, portfolio management preferred.
- Skills/Knowledge: Familiar with pharmaceutical field e-commerce ecosystem and business model of key EC platforms, in-depth marketing cooperation experience with head platforms is preferred.
- Strong logical analysis and strategic thinking - able to effectively recognize business pain points and propose market solutions, develop marketing plans.
- Strong communication and presentation skills - able to promote cross-departmental, cross-discipline, cross-industry and other complex project cooperation, and have the ability of efficient project management.
- Strong innovation skills - able to develop new business models and build 0-1 success models to empower key stakeholders.
- Proficiency in business analysis and presentation tools such as Excel, Think Cell, Power Point, etc. Strong sense of responsibility and pioneering spirit.
Application Period:
12/2/2024-12/6/2024
Reference Code:
835012
Division:
Pharmaceuticals
Location:
China : Shang Hai : Shang Hai
Functional Area:
Marketing
Position Grade:
VS 1.3
Employment Type:
Limited
Work Time:
Flexible Working Schedule
Contact Us
Address
Telephone
E-Mail
200127
Internal *8080
cnrecruiting@bayer.com
Shanghai
External 400 012 2021
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