Canada Job Openings

The Shelf

Performance Media Manager

FULL TIME

December 2, 2024

About The Shelf

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

We’re a team of more than 80.
We’re growing.
We’re about as scattered as a team can be… East Coast, West Coast, the middle of the country… a bunch of us are in Canada, 1 in Ukraine, 1 in Russia… we like to keep our options open in terms of company retreat locations.
About half of us are really funny.
We’re currently working with some pretty amazing brands: Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam’s Club, ROAR Organic, Nestlé, Honest Co., and Hershey just to name a few.

About the role

We are seeking a highly motivated and detail-oriented Paid Social Media Manager to lead the execution of cutting-edge paid social campaigns. This role is critical to ensuring flawless campaign delivery, maintaining and growing budgets, and driving innovation in paid social strategies while delivering measurable results.
As a trusted advisor, you’ll collaborate with internal stakeholders, client teams, and strategist-level staff to ensure campaigns are executed with precision and insights are leveraged to inform future strategies. If you thrive in a dynamic environment where proactive problem-solving, forward-looking recommendations, and thought leadership are valued, we’d love to hear from you!

What you'll do

Campaign Management:
- Ensure 100% of campaigns are delivered in full, proactively identifying and resolving potential issues.
- Maintain or grow paid budgets campaign over campaign by delivering exceptional results and recommendations.
- Conduct deep creative analyses, surfacing actionable insights and identifying meaningful trends over time.
Strategic Support:
- QA media plans and campaign builds to ensure alignment with objectives and flawless execution.
- Support strategist-level team members with daily tasks to optimize campaign success.
Innovation and Growth:
- Regularly propose and test new ad formats, platforms, and targeting techniques to remain at the forefront of paid social strategies.
- Monitor industry trends and platform updates, implementing innovative approaches to maximize performance.
Compliance and Risk Mitigation:
- Ensure all campaigns adhere to platform policies and industry regulations, mitigating risks promptly.
Thought Leadership:
- Share insights, case studies, and successes from campaigns to position the team and agency as leaders in paid social advertising.

Qualifications

5+ years experience directly running Meta advertising campaigns
3+ experience directly running Tik Tok advertising campaigns
Ideal candidate has experience with You Tube, Pinterest, Snap, etc.
Execute in-platform media buys including ads trafficking and tracking set up (UTM codes, pixel tracking, client MMP links) and ensure campaigns deliver in full in accordance with the SOW and client expectations
Delegate in-platform set up tasks to DM strategists with QA and strategy support
Ability to deliver sound paid strategies and accurate media plan projections to support business objectives and client goals
Identify in-flight optimization opportunities to increase performance over time
Proactively brings incremental opportunities forward to internal team for client consideration
Builds trusting relationships with internal stakeholders and key clients by delivering on time, high quality work
Familiarity and basic ability to run conversion campaigns with an appetite to increase performance and ROAS over time
Follows QA, pacing and internal workflow processes while proactively identifying process improvements
Presents paid strategies confidently in pitch calls
Compelling recap creation based on campaign data analysis tying back to consumer insights and campaign testing questions

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