Canada Job Openings
Superior Propane
Data Scientist, Customer Marketing
Mississauga
FULL TIME
December 3, 2024
Culture: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Health & Wellness: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s challenges.
Competitive Compensation: We offer a highly competitive salary package, ensuring that you hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Safety Focused: We care about you and have committed to a zero-harm workplace.
Superior Propane, Canada's leading propane provider, is seeking a motivated and experienced Data Scientist to join our customer marketing team. Reporting to the Senior Manager of Customer Insights & Analytics, the Data Scientist aims to enhance our advanced analytics capabilities to better understand our customers on an individual level. You will analyze customer behavior, integrate internal and third-party data, and leverage insights from marketing tools to optimize strategies and enhance customer experiences. Collaborating cross-functionally, your insights will drive improvements in customer acquisition, retention, and lifetime value. The ideal candidate is passionate about data with a deep understanding of machine learning, customer segmentation, and marketing analytics.
What you'll do:
- Advanced Analytics: Utilize machine learning and advanced analytics tools to gain deep insights into customer behavior, combining internal data with third-party sources for comprehensive analysis.
- Data Analysis: Analyze large datasets to identify trends, patterns, and opportunities for targeted marketing campaigns and strategic decision-making.
- Geospatial Analysis: Conduct spatial analysis to uncover patterns and trends in location-based data using GIS tools, supporting strategic decisions and enhancing customer insights.
- Cross-Functional Collaboration: Work with marketing, sales, and operations teams to translate data insights into actionable strategies, improving customer engagement. Experience managing C-suite expectations is an asset.
- Reporting and Visualization: Develop dashboards and reports to monitor key performance metrics, campaign ROI, and customer satisfaction, presenting findings to stakeholders and senior leadership.
- Market Research: Perform market research and competitor analysis using data mining techniques to identify new growth opportunities.
- Experimentation: Design and execute A/B tests and multivariate experiments to optimize marketing performance across various channels (email, digital ads, direct mail).
- Marketing Insights: Interface with marketing technology platforms (CRM, CDP, marketing automation tools) to ensure data quality and derive actionable insights.
- Continuous Learning: Stay updated on emerging data science trends and tools, implementing the latest machine learning models, AI, and predictive modeling techniques.
- Bachelor's degree in Data Science, Statistics, Applied Mathematics, Computer Science, or equivalent experience.
- 3-5 years of experience in data science or advanced analytics roles, preferably in marketing or customer analytics.
- Proficiency in programming languages such as SAS, Python, R, and/or SQL.
- Experience with AI techniques, machine learning models, and data integration.
- Hands-on experience with data visualization tools like Power BI, Tableau, or Looker.
- Experience with GIS tools like Arc GIS or QGIS and geodemographic data integration.
- Knowledge of A/B testing, experimental design, and statistical methodologies.
- Strong understanding of marketing analytics and digital marketing metrics (e.g., attribution models, funnel analysis).
- Familiarity with CRM and CDP concepts and their marketing applications.
- Experience with marketing automation platforms like Salesforce, Hub Spot, or Marketo.
- Familiarity with cloud platforms like Azure, AWS, or GCP for data storage and processing.
- Experience with natural language processing (NLP) or customer sentiment analysis.
- Experience integrating internal systems with third-party data sources.
"Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience."
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