Austria Job Openings
MSC Cruises
E-Commerce & Digital Marketing Specialist
Vienna
November 15, 2024
- University\/college or equivalent degree in business or tourism background;
- Relevant professional experience in the field of e-commerce and digital marketing;
- Experience in the areas of requirements analysis, test management and process optimization;
- Analytical, conceptual and holistic thinking skills;
- Structured, methodical and independent way of working;
- Fluency in written and spoken German and English;
- Intercultural competence, negotiation skills and strong assertiveness.
- Is Responsible for optimizing our B2C website;
- Analyzes user behaviour and creates solutions to increase the conversion rate (e.g. layout, product presentation, navigation, booking funnel, landing pages etc.);
- Plans and designs new functions and supports the implementation from the prototype to go live;
- Is the interface between IT and other specialist departments, first point of contact for extensions and change requests, & coordinates the entire requirements management;
- Insures quality, monitors and reports defined KPIs in the area of e-commerce.
- Prepares, coordinates and optimizes B2B online marketing & B2B content management;
- Executes B2C & B2B CRM campaigns (newsletters, mailings, etc.), conceptions and validates user acquisition strategies;
- Controls campaign and strategic development of performance measures in the SEO & SEA areas;
- Regularly analyses and reports the campaigns based on the KPIs created.
Right to work in Austria.Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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