Mô tả công việc:
(Mức lương: 18 - 25 triệu VNĐ) Be Wao is a leading health and nutrition app tailored to the Vietnamese market, aiming to empower individuals to lead healthier lives. Through our app, we provide personalized meal plans, culturally relevant content, and an integrated community for support and engagement. We are looking for a passionateSocial Media Managerto grow our social media presence, deepen engagement, and support our mission.
Position Summary
The Social Media Manager will oversee and grow Be Wao’s presence across key social media channels, including Facebook, Instagram, Tik Tok, and You Tube. This role is responsible for creating a content strategy, engaging our audience, and analyzing performance to drive community growth and brand awareness. The ideal candidate is strategic, creative, and data-driven, with a deep understanding of social media trends and audience engagement.
Key Responsibilities
1. Channel Strategy and Content Planning

• Develop and implement a social media strategy for each channel to align with Be Wao’s brand voice, mission, and target audience.

• Create monthly content calendars and manage scheduling across platforms.

• Ensure that content aligns with ongoing marketing campaigns, app updates, and brand initiatives.

2. Content Creation and Curation

• Collaborate with content creators, designers, and videographers to produce compelling visuals, videos, and copy tailored to each platform.

• Curate and share user-generated content to foster community and showcase real user experiences with Be Wao

• Coordinate Tik Tok content development with internal KOLs and utilize her/him expertise to maximize engagement on Tik Tok, ensuring alignment with Be Wao’s tone and mission.

3. Community Engagement and Moderation

• Engage with followers, respond to comments, messages, and mentions to foster a supportive, positive community.

• Monitor community sentiment and feedback to inform content and engagement strategies.

• Implement regular interactive elements such as Q&As, challenges, polls, or user stories to deepen community ties.

4. Analytics and Reporting

• Track, analyze, and report on key social media metrics (engagement, reach, growth, CTR) for each platform, identifying insights to refine strategy.

• Present monthly performance reports with actionable insights to the marketing team.

• Use data to optimize content strategy, boosting top-performing posts and iterating on content types.

5. Trend Monitoring and Innovation

• Stay current on social media trends, algorithm updates, and emerging platforms to identify new growth opportunities.

• Experiment with new formats and features (e.g., Reels, Stories, Lives) to keep Be Wao’s content fresh and engaging.

6. Collaborate on Paid Social Campaigns

• Work with the marketing and advertising team to align organic and paid social strategies, coordinating content and engagement for promotions.

• Assist with creating ad content for boosted posts, ads, and paid social campaigns that align with Be Wao’s growth objectives.

Chức vụ: Trưởng Nhóm/Trưởng Phòng
Hình thức làm việc: Toàn thời gian
Quyền lợi được hưởng:
Why join Us?

• Working Hours: From Monday to Friday - 9:00 AM to 6:00 PM.
• Impact:Contribute to a mission-driven company that’s redefining health and wellness in Vietnam.
• Growth Opportunities:Be part of a rapidly growing team with opportunities for career advancement.
• Culture:Join a passionate, supportive team committed to making a difference in the lives of our users.
• Competitive Salary with a Comprehensive Compensation Package & 13th-month bonus salary.
• Weekly Happy Tea Break & many activities engage employees covered by the Company.

Yêu cầu bằng cấp (tối thiểu): Đại Học
Yêu cầu công việc:
Qualifications and Skills:

• Experience:Minimum 3-5 years in social media management, with a proven track record of growing audiences and driving engagement.
• Skills:Proficiency in social media management tools (Hootsuite, Buffer, etc.), analytics tools, and content creation.
• Language:Fluent in Vietnamese and English, with excellent communication and writing skills to convey Be Wao’s brand voice.
• Analytical Mindset:Ability to interpret analytics and use data to guide social media strategies.
• Creative Mindset: Passionate about storytelling, with a keen eye for visual aesthetics and content trends.
• Team Player: Strong collaboration skills, particularly with content creators, designers, and marketing team members.

Yêu cầu giới tính: Nam/Nữ
Ngành nghề: Digital Marketing,Marketing,Seeding (Forum/Facebook),Social Marketing,Truyền Thông/PR/Quảng Cáo