Vietnam Job Openings
Nestlé
Group Integrated Communications Manager
November 19, 2024
POSITION SNAPSHOT
Location: Head Office, Ho Chi Minh City
Position: Group Integrated Communications Manager
Full-time
POSITION SUMMARY
Develops communications strategies for Nestlé and individual brands, by translating Nestlé Group Marketing directions & guidelines, and integrating creative, media, content, influencer, search and PII data components into strategic communication plans. Guides the media managers in delivering measurable effective media plans with maximum financial efficiency. Supports brand building campaigns by leading the content production facilities (content studios), providing content at scale. Creates and manages our influencer marketing framework, ensuring the right strategies and plans for brand campaigns. Leads the multifunctional team that develops Social/Digital Commerce and is responsible to develop and deliver the GMV growth plans. Drives the PII data acquisition and activation strategy, ensuring 1PD utilization for paid media and CRM campaigns. Is accountable for proper measurement and reporting of all integrated comms fields. Is responsible for Capability Building vision and ambition on related fields for communications and marketing employees. Provides thought leadership in media, content and data fields to internal and external stakeholders: he/she is member of the global media and content communities and drives communications innovation for the market.
A DAY IN THE LIFE…
WHAT MAKE YOU SUCCESSFUL
Location: Head Office, Ho Chi Minh City
Position: Group Integrated Communications Manager
Full-time
POSITION SUMMARY
Develops communications strategies for Nestlé and individual brands, by translating Nestlé Group Marketing directions & guidelines, and integrating creative, media, content, influencer, search and PII data components into strategic communication plans. Guides the media managers in delivering measurable effective media plans with maximum financial efficiency. Supports brand building campaigns by leading the content production facilities (content studios), providing content at scale. Creates and manages our influencer marketing framework, ensuring the right strategies and plans for brand campaigns. Leads the multifunctional team that develops Social/Digital Commerce and is responsible to develop and deliver the GMV growth plans. Drives the PII data acquisition and activation strategy, ensuring 1PD utilization for paid media and CRM campaigns. Is accountable for proper measurement and reporting of all integrated comms fields. Is responsible for Capability Building vision and ambition on related fields for communications and marketing employees. Provides thought leadership in media, content and data fields to internal and external stakeholders: he/she is member of the global media and content communities and drives communications innovation for the market.
A DAY IN THE LIFE…
- Develops, updates and executes, local communications strategy in alignment with media, content & data best practices and frameworks.
- Leads the implementation of the Brand Building the Nestlé Way, creating engaging brand experiences for Nestlé brands. Delivers and executes integrated communications plans in close partnership with business stakeholders and senior management.
- Supports the development and maintenance of productive and collaborative partnerships with communication agencies to create engaging, business building communication. Accountable for media, content, influencer, data and ecosystem partners and stakeholders.
- Ensures integrated communications are meeting agreed KPI and deliver maximum business growth at the most efficient level of investment.
- Maximizes business value by driving cross functional collaboration, to increase the footprint of digital/social commerce.
- Contributes to a favorable external positioning of Nestle's leadership in media, data and digital fields both in Vietnam but also in the ASEAN region.
- Drives communications Innovation, assessing new media & content consumption trends to create competitive gaps for Nestlé communications.
- Demonstrates thought leadership and facilitates strong development plans of his/her team. Ensures media and marketing communities are well equipped with tools and capabilities to meet the challenges and demands of brand building within the Vietnamese market.
WHAT MAKE YOU SUCCESSFUL
- Strong Media, Digital & Social Marketing expertise (8-12 years). Strong experience in social media and Social Commerce (or e Commerce).
- Proficiency across media (traditional and digital) KPI and tools, including SEO and SEM.
- Strong knowledge of traditional media (TV and OOH) and digital platforms available in Vietnamese market.
- Good influencer and affiliate marketing experience.
- Good understanding of Content and creative development processes.
- Good understanding of 1PD data and how to use in paid media. CRM experience will be a plus.
- Solid marketing/brand building experience (2-5 years).
- Ability to analyze, interpret and react to real time trends and data.
- Proven track record in delivering complex traditional and digital media projects.
- Has consistently demonstrated success in a number of challenging and diverse business situations.
- Strategic vision on brand and communications development.
- Project management skills. Ability to lead, engage and manage cross-functional teams.
- Influencing capabilities, and courage, especially with senior stakeholders. Results focus.
- Strong communication hard and soft skills, fluent command of oral and written English language.
- Experience in leading teams (3-5 years), of no less than 5 direct reports.
New Job Alerts
VIETNAM TICKETS
Booker - Bán Vé Máy Bay - Việc làm gần đây
FULL TIME
December 3, 2024
View Job DescriptionCông ty TNHH ONE-VALUE VIETNAM
Quản Trị Kênh Phân Phối Phim
FULL TIME
December 3, 2024
View Job DescriptionLooking for similar job?
DBS Bank
VP/AVP, Unit Operational Risk Manager & Business Management Support, Institutional Banking Group, DBS Vietnam HCMC
FULL TIME
November 28, 2024
View Job DescriptionDBS Bank
Senior Associate, Credit Analyst , Corporate Banking, Institutional Banking Group, DBS Vietnam HCMC
FULL TIME
November 27, 2024
View Job DescriptionAon Corporation
Senior Account Executive - Financial Services and Professions Group
FULL TIME
November 26, 2024
View Job DescriptionSee What’s New: Nestlé Job Opportunities
Nestlé
Claims Management Specialist - French Speaker
Braga
FULL TIME
December 2, 2024
View Job Description
Nestlé
Consumer Engagement Services Quality/Trainer | French Speaker
Linda-a-Velha
FULL TIME
November 28, 2024
View Job Description
Nestlé
Cash Collection Junior Specialist - French Speaker
Braga
FULL TIME
November 28, 2024
View Job DescriptionNew Job Alerts
VIETNAM TICKETS
Booker - Bán Vé Máy Bay - Việc làm gần đây
FULL TIME
December 3, 2024
View Job DescriptionCông ty TNHH ONE-VALUE VIETNAM
Quản Trị Kênh Phân Phối Phim
FULL TIME
December 3, 2024
View Job Description