Director, B2B Commercial Field Marketing, Asia-Pacific Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Director, B2B Field Marketing – APAC – based in Singapore

OVERVIEW

Mastercard’s services marketing team is seeking an experienced director of B2B field marketing for the APAC region. This role is responsible for aligning field marketing strategy with the regional product growth strategy to drive revenue generation and market development. This role will also represent all of APAC services marketing to the Services regional business lead, and act as the point of contact for services marketing support in region.

The ideal candidate will have a deep understanding of the APAC market, strong leadership skills, and a proven track record of developing and executing successful B2B marketing strategies.

Role

• Be point of contact for the regional services business led to the APAC services marketing team. Provide strategic advice, planning, forecasting, and coordination.
• Ensure that Mastercard services marketing execution aligns with both APAC regional and Mastercard global marketing teams to facilitate coordinated execution of marketing strategies. Foster a collaborative working relationship with all teams in region.
• Develop and implement field marketing strategies that align with the regional go-to-market strategy and solutions mixes to achieve business objectives.
• Lead and manage the APAC field marketing team, providing guidance, support, and mentorship.
• Collaborate across all regional and country sales teams to ensure marketing initiatives support sales goals and drive revenue growth.
• Analyze market trends and customer insights to inform marketing strategies and tactics and support regional planning.
• Manage the regional marketing budget, ensuring efficient allocation of resources.
• Build and maintain strong relationships with key stakeholders, including sales, product, and corporate marketing teams.

All About You

• 7+ years of experience in industries outside of Fin Serv on global technology companies within a matrix marketing organization.
• 10+ years of experience in field marketing, or related marketing discipline, with proven record leading teams and managing at department level.
• Strategic thinking with the ability to communicate with senior executives, develop optimal plans, and report results through monthly, quarterly, and annual reviews.
• Ability to analyze data and market trends and pivot strategic decisions based on outcomes.
• Experience managing budgets and resources effectively.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.