Key Responsibilities:

• Develop visually appealing and on-brand content, including photos, videos, and written posts, showcasing bakery products and processes.
• Highlight seasonal specials, behind-the-scenes moments, and baking techniques.
• Plan, execute, and optimize social media campaigns across platforms like Instagram, Facebook, Tik Tok, and Pinterest.
• Monitor and analyze social media trends within the food and bakery niche.
• Interact with followers by responding to comments, messages, and mentions.
• Build relationships with influencers and bakery enthusiasts to expand the brand’s reach.
• Track and report social media performance metrics, providing actionable insights for improvement.
• Use data to enhance content strategy and audience engagement.
• Partner with other brands, influencers, and events for promotional activities.
• Organize online contests, giveaways, and campaigns to boost audience participation.
• Leverage your bakery expertise to craft authentic stories around the brand’s products, values, and baking techniques.

Qualifications:

• Degree in Marketing, Communications, Culinary Arts, or related fields (preferred).
  
• Proven experience of 7+ years as a Social Media.
  
• Hands-on baking experience or a deep understanding of bakery products is a must.
  
• Expertise in social media platforms and analytics tools.
  
• Photography, videography, and basic editing skills for food content creation.
  
• Strong communication and storytelling abilities.