What you'll do

• Ideates, strategizes, plans and oversees execution of marketing campaigns and plans to drive acquisition, adoption and increase CLTV of Coins.ph users
• Oversees the development and execution of campaigns for partners (token listings, other brand partners)
• Ensures that strategies and concepts are translated into actionable items
• Liaises with external partners and stakeholders to ensure the smooth running of campaigns
• Collaborates across various internal teams such as social media, digital marketing, design, business development, product and other
• Responsible for the smooth and timely execution of campaigns
• Measures the performance and ROI of campaigns and provides periodic reports, insights and optimization strategies to improve performance
• Ideates creative executions and innovative concepts for campaigns to drive business success
• Analyzes competitor campaigns and marketing strategies
• Identifies opportunities to best position products and services vis a vis competitors and alternatives in the market
• Supervises the Campaigns Team and ensures that deliverables are met in a timely manner and are up to par with standards set
• Provides guidance to the Campaigns Team on campaign timelines, phases, tactical execution among others in consideration of prioritization, budget and business objectives