TITLE Performance Marketing Specialist (Junior/Senior)
DEPARTMENT Paid Media
DIVISION NP Digital Malaysia
LOCATION Hybrid – Kuala, Lumpur, Malaysia
ABOUT OUR COMPANY
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
Search Guru, a division of NP Digital, provides search marketing services in Malaysia, Singapore and Hong Kong with over 130 marketing experts, arguably making it the largest performance marketing agency in Southeast Asia, working with the top brands.
Our strength comes from our diverse specialists who go above and beyond to execute effective strategies that marry creative and media. We are Search Guru because we’re searching for knowledge — knowledge that allows us to be better performance marketers to benefit our clients.
ABOUT THE OPPORTUNITY
Performance Marketing Specialists work with Account teams, Creative teams, and SEO Specialists to drive not only daily account responsibilities associated with Google Ads, Bing Ads, Facebook Ads, Google Market Platforms (GMP) & related programmatic platforms, but important business outcomes for Search Guru clients.
To be considered, candidates must currently reside and be eligible to work in Malaysia.
ABOUT THE RESPONSIBILITIES
Reporting to the Performance Marketing Manager, the Senior Performance Marketing Specialist will be responsible for determining and executing best in class Paid Media strategies to drive key business outcomes for Search Guru clients.
Responsibilities include but are not limited to:

• Manage and perform daily account responsibilities associated with Google Ads, Bing Ads, Facebook Ads, Google Market Platforms (GMP) & related programmatic platforms
• Identify trends and insights, optimise spend and performance based on insights
• Analyze campaign performance using Google Analytics
• Monitor, assess, and react to competitor strategies
• Manage relationships and liaise with clients about their campaigns regularly and lead team accounts
• Provide guidance and mentorship to junior specialists
• Help clients formulate digital marketing strategies
• Uncover, understand, and achieve client goals and business objectives through campaign customisation
• Ensuring that all client deliverables include actionable insights and analysis of past results, performance trends, relevant industry best practices, recommendations, and next steps

ABOUT YOU

• Candidates must possess at least a Bachelor’s degree, Post Graduate diploma or professional degree in Advertising/Media, e-Commerce, Mass Communication
• At least 1-2 years working experience in related fields, digital agency experience is preferred. Fresh graduates are welcome to apply
• Excellent command in spoken and written English
• Internet-savvy and comfortable working with numbers and charts
• Able to work independently with minimal supervision, possess strong customer service skills and attention to detail
• Positive attitude and willing to learn
• Knowledge in web design and HTML is an added advantage

ABOUT YOUR GROWTH
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.
ABOUT OUR BENEFITS

• Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)
• Comprehensive outpatient & medical benefits on top of great insurance coverage
• Extensive annual leave entitlement (Birthday, marriage, maternity, paternity, paid sabbatical leave)
• Positive and supportive leadership
• A work culture that drives teamwork and collaboration
• Hybrid and flexible working arrangements
• Unbiased work culture from top to bottom to encourage and push you to #Dream Big
• Fun employee engagement activities & parties, annual dinners and company trips
• Strategic office location that’s easily accessible by public transportation
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.