Italy Job Openings
MSC Cruises
Brand and Product Marketing Specialist
December 4, 2024
An exciting opportunity exists for a talented Marketing professional to join Explora Journeys, the new luxury travel brand of MSC Group, and to develop omni-channels marketing campaigns to promote our brand with a focus on brand management, brand development, product and experiences, and the promotion of our overall unique journeys product.
- At least 2 years’ experience in Marketing\/Brand management, preferably in luxury;
- Fluent in oral and written English; any other European language is considered a plus;
- Proficiency in Microsoft Office suite;
- Master’s Degree in Marketing or Business Administration\/Economics;
- Structured, detail-oriented and well-organized approach to tasks and projects;
- Strong interpersonal skills with the ability to collaborate effectively across cross-functional teams and with external partners;
- Ability to manage multiple projects simultaneously while adhering to deadlines and budget constraints;
- Excellent written and verbal communication skills with a keen attention to detail.
- Support in the development and implementation of brand identity, guidelines, production of assets and messaging across all touchpoints, channels and guest journey;
- Support in global monitoring and safeguarding of the brand guidelines application and consistency across all touchpoints, assets and markets in line with the luxury cruise industry and luxury hospitality standards;
- Support in the development and cross-functional coordination of master marketing toolkits and B2C and B2B2C master marketing assets (master texts, key visuals, brochures etc.) for product and experiences launches, marketing campaigns, commercial offers;
- Support in the development and coordination of annual marketing plans for brand and product launches;
- Support in the development, coordination and production of brand and product photography and videography;
- Support in the delivery of creative advertising artworks as per the annual media plans;
- Management of content and assets library and Digital Asset Management tools (PIM and DAM for brand-related assets, ships visuals, images, videos, master descriptions);
- Coordination of purchase orders and invoicing in SAP.VISA REQUIREMENTS (if any)
- Right to work in Italy.
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