MSC Cruises

Brand and Product Marketing Specialist

December 4, 2024

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.

An exciting opportunity exists for a talented Marketing professional to join Explora Journeys, the new luxury travel brand of MSC Group, and to develop omni-channels marketing campaigns to promote our brand with a focus on brand management, brand development, product and experiences, and the promotion of our overall unique journeys product.

  • At least 2 years’ experience in Marketing\/Brand management, preferably in luxury;
  • Fluent in oral and written English; any other European language is considered a plus;
  • Proficiency in Microsoft Office suite;
  • Master’s Degree in Marketing or Business Administration\/Economics;
  • Structured, detail-oriented and well-organized approach to tasks and projects;
  • Strong interpersonal skills with the ability to collaborate effectively across cross-functional teams and with external partners;
  • Ability to manage multiple projects simultaneously while adhering to deadlines and budget constraints;
  • Excellent written and verbal communication skills with a keen attention to detail.
  • Support in the development and implementation of brand identity, guidelines, production of assets and messaging across all touchpoints, channels and guest journey;
  • Support in global monitoring and safeguarding of the brand guidelines application and consistency across all touchpoints, assets and markets in line with the luxury cruise industry and luxury hospitality standards;
  • Support in the development and cross-functional coordination of master marketing toolkits and B2C and B2B2C master marketing assets (master texts, key visuals, brochures etc.) for product and experiences launches, marketing campaigns, commercial offers;
  • Support in the development and coordination of annual marketing plans for brand and product launches;
  • Support in the development, coordination and production of brand and product photography and videography;
  • Support in the delivery of creative advertising artworks as per the annual media plans;
  • Management of content and assets library and Digital Asset Management tools (PIM and DAM for brand-related assets, ships visuals, images, videos, master descriptions);
  • Coordination of purchase orders and invoicing in SAP.VISA REQUIREMENTS (if any)
  • Right to work in Italy.
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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