Posted
15-Oct-2024
Job type
Full time
Country
Israel
Location
Tel Aviv
Function
Marketing
Reporting Line
Customer Marketing Manager - Israel
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
Your Opportunity

This is an amazing opportunity to be part of the Israel team as Trade Ambassador. Your principal role will be to be the advocacy ambassador across all the Bacardi brands for the market. You will contribute to build the advocacy part of the IAP.
A large percentage of your time will be spent interacting with the trade.

About You

As the Trade Ambassador Israel, you will be the expert for the brand in terms of global training and mixology. You will lead Advocacy for the Israeli market and contribute to the team.
RESPONSIBILITIES
With our consumer at the heart your key focus will be
Communication
Organise and manage training programmes to educate internal staff to the most influential on-trade via brand presentations, tastings and mixology demonstrations.
Conduct presentations on brand history/production/mixology across all our brands to audiences across the market
Communicate authoritatively with world-class influencers in the drinks trade across the market
Interact with internal audiences, media and trade with the style, tone, and manner appropriate for a premium quality spirit brand.
Expertise
Be a premium global cocktail/mixology expert, specialising across all of the Bacardi brands. Must be able to create and communicate signature cocktails
Develop new cocktails which are creative and yet suitable for promotions, PR, events, etc
Be the foremost expert including all background information: our history, ingredients, production process (including technical detail)
Be an authority on competitor brands, premium spirits, bar culture, and mixology
Speak with passion and conviction to create high impact
Be aware of local drinking culture, tastes, seasonal ingredients and adapt with appropriate presentation/mixology demonstration accordingly.
Networking
Develop/foster relationships with key bar personnel including bartenders, bar managers, bar owners and class trade influencers whilst performing Ambassadorial duties around the market
Develop a community of local/regional Trade Ambassadors and brand centre mixologists.
Be up to date with latest trends in ingredients, flavours, cocktails, mixology techniques and apply relevance to the business.

SKILLS & EXPERIENCE
The skills and experience needed to create your legacy
Professional individual with at least 5-7 years’ experience in the spirits advocacy field
A good knowledge of the alcohol and beverage knowledge
A strong sense of the bar & restaurant industry and how they work
Excellent communication skills, both verbal and written
Possess strong public and presentation skills
Strong budget management experience
Proficient in Microsoft Office
Self-starter, proactive, able to work well independently and with a team
Personal Qualities
A dynamic personality that will personify the Bacardi brand portfolio; Professional, stylish, well-groomed and demonstrate a passion for the brands
Positive and a quick learner; To enjoy engaging/speaking with others and hosting groups of influential trade and media
Be flexible and willing to work evenings and weekends; Articulate and a self-starter
Budget management and administrative skills; Strong track record at top-end of the on-trade
Exceptional cocktail making skills with proven experience of innovation and creativity; Effective presentation skills and the ability to adapt style and content to different audiences
An understanding of the wider business perspective for the brand and industry
LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement
Health & Wellbeing
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our Culture
BE
Fearless
We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE
Family
We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A
Founder
The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI
Career Stories
Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.