• Ensuring the implementation and execution of market campaigns on .com and app. The Role Ensure execution and implementation of campaigns inclusive of briefing and consumer journeys is aligned to Global/Hub guidelines.
• Responsible for briefing in and doing post-live checks on Product Landing Pages and Campaign Pages.

• Responsible for briefing in promotion mechanics for.com and App.
• Define activation executions and content needs.
• Write creative briefs as required and evaluate work.
• As a part of go-to-market execution, the candidate will work closely with the following teams to ensure a 360 know-how and understanding of the campaign to deliver 100% On Time in Full Campaign Execution

• Digital Activation Hub – For toolkits, consumer journey and other key aspects of the campaign like go live, exit and campaign analysis.

• Regional Brand Marketing Teams – For staying abreast on locally relevant campaigns, key objectives and assets that will roll up in digital activation campaign execution on .com
• Membership and Performance Media Team – Work closely with Membership and Performance media team to ensure digital activation mechanism (and journey) to support member acquisition, sign-ups or sell-throughs are as per the guidelines.
• E-com Operations Team – To ensure coherence between campaign briefing and execution. Working hand in glove with e-com operations team ensuring a seamless consumer journey on .com/app
• E-Com Consumer Experience team – Work hand in glove with e-com consumer experience team to ensure a seamless consumer experience on .com (page load speed, page titles, product sorting, journey optimization etc.). Lead in for .com improvements basis consumer funnel analysis through e-com CX team.
• E-com Strategy and Planning team – To ensure commercial campaigns briefing is aligned in terms of planned mechanics of offer and within the agreed turnaround time of execution.

• EM Israel Marketing team
• Advertising and digital agencies
• Counterparts in EM Hub and global

• Execution excellence in brand campaigns, product launches and commercial promotions
• Digital KPIs (Revenue, AOV, CTR, Bounce Rates)

• Detail-oriented and highly organized
• Experience with the digital production process and the technical nature of developing digital marketing initiatives
• Experience with digital marketing and paid media

• Written communication skills
• Experience in project management – including critical path management to deliver projects on time and within budget

• 2-3 years' experience in digital marketing
• University Degree in Marketing, Communications, Design, Business, or a related field
• Fluent in English (spoken and written)

JOB TITLE:

Holon

Brand Management & Communications

Ha Me

IL

Full time

520014

Nov 19, 2024