Germany Job Openings

Flora Food Group

Senior Category Manager (m/f/d)

Hamburg

November 29, 2024

About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+Pro Activ, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

You are a driven, strategic team player who wants to join a dynamic and vibrant workplace? As Senior Category Manager (m/f/d) you will be responsible for building long-term commercial strategies & assessing marketplace growth opportunities for the global leader in plant-based food
Location: Hamburg or Remote within Germany

Position Overview: We are seeking a Senior Category Manager to lead our category strategy and accelerate our ambitious growth journey. Reporting to the Revenue Growth & Category Management Lead DACHIT (Germany, Austria, Switzerland, Italy), this role requires a strategic thinker with a strong analytical mindset, exceptional leadership skills, and a deep understanding of market trends and consumer behaviour.
Key Responsibilities:

Category Strategy Development:
- Develop and implement comprehensive category strategies that align with overall business objectives
- Conduct market analysis to identify opportunities for growth and optimization
Market Insights & Analysis:
- Analyse sales data, market trends, and consumer insights to inform category decisions
- Monitor competitor activities and assess potential impacts on our categories
Performance Tracking:
- Establish new performance tracking rituals & routines and regularly report on category performance to the business
- Use insights to adjust strategies and improve overall category performance
Product Portfolio Management:
- Collaborate with cross-functional teams (Revenue Growth Management, Finance, Marketing) to drive strategic innovation projects
Trade Category Leadership:
- Analyse trade and consumer panel data to deliver retailer sell in stories in collaboration with Trade Marketing and Key Account Managers
- Lead and implement strategic assortment optimization projects
- Lead and develop a Category Management Specialist

So, what does it take to be successful in this role?

Bachelor's degree in Business, Marketing, or a related field
5+ years of experience in Category Management or similar field ideally within the FMCG sector
Proven track record of successfully developing and executing category strategies
Strong analytical skills with proficiency in data analysis tools
Excellent communication and interpersonal skills; negotiation skills are a plus
Ability to work cross-functionally and influence at all levels of the organization
Proficiency in German and English, both written and spoken, is required

What's next

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Felix Cheison, Talent Acquisition Specialist DACH, an email to felix.cheison@florafg.com.

We understand your resume might not be up to date and recommend that you apply with what you have or your Linked In Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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