Department: Marketing & Communications
Team: Performance Marketing

Responsibilities

• Champion Performance Marketing on assigned products and services to drive growth in marketing and media performance
• Develop and execute a strong performance marketing strategy and execution plan to achieve KPIs such as GMV, Traffic, CTR, CVR, ROAS, and other related key metrics
• Manage budgets and campaigns across all media channels to drive strong return on investment and efficient media plans
• Explore new opportunities/new approaches to maximize marketing and media performance
• Closely monitor performance of assigned campaigns, define areas of improvement, and initiate marketing activities for LINE on both internal and external media channels (e.g., LINE Official Account, LINE Ads, Facebook/Instagram Ads, Google Ads, X Ads, etc.) to achieve team KPIs
• Measure and report performance of all offline and online marketing campaigns and assess them against goals (ROI and KPIs)
• Work closely with media agencies and internal teams to develop effective media plans to ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels
• Identify and test new channels to recommend creative improvements
• Work closely with the management to share reports, improvement ideas, feedback, and present results
• Track and monitor related industries and competitors on all media platforms

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 8+ years of experience in Performance Marketing, Online Marketing, or Media Planning and Optimization
• Good knowledge of media platforms in both offline and online media
• Ability to see the strategic big picture while executing flawlessly
• Understanding of measurement tools and implications for online marketing
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills in both Thai and English
• Comfortable with ambiguity and ability to work independently to find solutions with minimal guidance from the team
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• Excellent analytical skills and ability to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations

Location
LINE Thailand Head Office, Gaysorn Tower, Bangkok