• Client Relationship Management: Serve as the primary point of contact for the Global Banking client, building and maintaining strong relationships.
• Strategic Planning: Develop and implement comprehensive strategic plans to meet client objectives, utilizing both offline and online media channels.
• Campaign Management: Oversee the execution of media campaigns, ensuring they are delivered on time, within budget, and meet client expectations.
• Performance Analysis: Monitor and analyze campaign performance, providing regular reports and actionable insights to clients.
• Cross-Channel Coordination: Coordinate efforts across various media channels, including TV, radio, print, digital, and social media.
• Client Communication: Regularly communicate with clients to understand their needs, provide updates, and address any issues or concerns.
• Team Collaboration: Work closely with internal teams, including creative, media buying, and analytics, to deliver cohesive and effective campaigns.
• Market Research: Stay informed about industry trends, competitive landscape, and emerging media channels to provide clients with innovative solutions.

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Minimum 5 years of experience in account management, with a focus on media planning and campaign execution, preferably in the banking or financial services sector.
• Skills:
• Strong understanding of both offline (TV, OOH, Print, Radio) and online media channels (E.g. Meta, Linked In, Youtube, Programmatic, Search, etc)
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple accounts and projects simultaneously.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Proficiency in media planning tools and software.
• Strong organizational and time management skills.
• Ability to work collaboratively in a team environment.

• Experience in a Global banking account and/or media agency or similar environment.
• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
• Certification in project management or related fields.

Singapore Carat Full time Permanent