Key Responsibilities

• Leads the development of the Brand Marketing Plan to meet company goals.

• Analyse brand Profit and Loss (P&L) to drive profitability of the brand.

• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

• Work with a multifunctional team (including Creative and Social teams) to implement the plan in the marketplace and monitors performance of the support plans.

• Builds productive working relationship with R&D, Finance, Operations and Supply Chain to manage the brand’s day to day operations, and external partners and agencies.

• Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.

• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance. Recommend solutions and implement improvements to meet annual targets.

• Lead the management and production of posters, flyers and other collaterals

• Lead the acquiring and liaising with promotional merchants for marketing programs

• Lead the execution of effective digital marketing strategies across all social media platforms

• Manage and maintain listings on digital and online channels including delivery platforms

• Manage customer enquiries

• The roles of duties are not exhaustive and may change according to business requirements.
  

Requirements

• Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis