About CRU:
CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever-changing global market.

About the Role:
Exciting opportunity to join a leading, global commodities intelligence brand operating in metals, mining and fertilizer markets, as a Marketing Manager to support growth and expansion of our business.

Reporting to the Global Head of Marketing, the Senior Regional Marketing Manager, North Asia will be responsible for the planning and implementation of marketing campaigns for the North APAC region mainly China, South Korea and Japan, to drive demand and lead generation. Developing a sound understanding of markets and buyers, you will plan and develop campaigns to execute on go-to-market strategies and manage marketing activity and communications throughout the customer lifecycle, in alignment with business objectives.

Responsibilities:

Develop a thorough understanding of the business’ priorities in order to effectively implement marketing plans and activity that drive awareness, engagement and adoption of our services

Create marketing campaigns to deliver on go-to-market plans for new initiatives and releases

Build a sound understanding of our customers and their needs and use analytics to inform campaign planning and audience segmentation

Collaborate closely with the Sales team to plan activity and develop campaigns that align with and support our commercial objectives

Create compelling copy and content that clearly and effectively communicate business value and engage prospects at different stages of the buyer journey. Develop suites of assets such as case studies, testimonials, market insight and analysis to equip teams (Sales, Product, Analyst, Marketing)

Collaborate with the wider marketing team to identify and make use of cross-promotional opportunities

Consistent attention to detail and quality of output, ensuring that material is to a high standard

Work cross-functionally, with a focus on quality communication and championing collaboration

Monitor and report on the performance of campaigns, and communicate the results of related sales and marketing activities

Qualifications:

Bachelor’s Degree in Marketing or similar

CIM or similar

Skills & Experience:

Good B2B Marketing or related experience, preferably with a data subscriptions, technical or Saa S background

Track record of working with digital products and delivering successful marketing plans and campaigns

Experience in using business intelligence tools such as Power BI, analysing data and applying data segmentation

Experience of using marketing analytics tools to derive insights to shape campaign planning and channel selection

Strong commercial mindset

Experience in closely collaborating with sales functions

Experience of influencing and managing stakeholders and team members, and building excellent relationships with business stakeholders of all levels

Good knowledge of Salesforce, Pardot (or similar email automation tool), Google Analytics, publishing CMS

Ability to translate UX/UI best practice into the scope and delivery of landing pages

Excellent communication skills both written and verbal

Strong prioritisation and organisation skills

Understanding how ROI can be maximised by activity and channel

We are a global marketing function, working with teams in various locations and time-zones, so a degree of flexibility around working hours may be required, but will be kept to a minimum.